BBA (Marketing) |
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Program Overview
The Bachelor of Business Administration majoring in Marketing is a four-year full time direct meritorious program with a requirement of 36 courses.
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Foundation Year Modules |
Level F.1
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| ENG 100 |
English for Written Communication |
3 |
| ENG 105 |
English for Oral Communication |
3 |
| MAN 100 |
Introduction to Management |
3 |
| MTH 100 |
Business Mathematics |
3 |
| MTH 105 |
Business Statistics |
3 |
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| Level F.2 |
| ACG 100 |
Introduction to Accounting |
3 |
| MKT 100 |
Introduction to Marketing |
3 |
| FIN 100 |
Introduction to Finance |
3 |
| COM 100 |
Communication Theory |
3 |
| ITM 100 |
Information Technology for Management |
3 |
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| First Year Modules |
| Level 1.1 |
| MAN 110 |
Principles of Management |
3 |
| MTH 110 |
Quantitative Business Analysis |
3 |
| ECO 110 |
Microeconomics |
3 |
| COM 110 |
Business Communication |
3 |
| ECO 115 |
Macroeconomics |
3 |
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| Level 1.2 |
| MKT 110 |
Marketing Management 1 |
3 |
| HRM 110 |
Human Resource Management |
3 |
| FIN 110 |
Financial Management 1 |
3 |
| ACG 110 |
Financial Accounting |
3 |
| ACG 115 |
Management Accounting |
3 |
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| Second Year Modules |
| Level 2.1 |
| BUL 210 |
Business Law |
3 |
| MAN 210 |
International Business |
3 |
| MKT 210 |
Marketing Management 11 |
3 |
| FIN 210 |
Financial Management 11 |
3 |
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| Level 2.2 |
| BUL 215 |
Corporate Law |
3 |
| MIS 210 |
Management Information Systems |
3 |
| MAN 215 |
Entrepreneurship |
3 |
| BUL 220 |
Professional Ethics & Governance |
3 |
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| Third Year Modules |
| Level 3.1 |
| MKT 310 |
Consumer Behavior |
3 |
| MKT 315 |
Marketing Research |
3 |
| MKT 320 |
Integrated Marketing Communication |
3 |
| MKT 325 |
Marketing Strategy |
3 |
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| Level 3.2 |
| MKT 330 |
International Marketing |
3 |
| MKT 335 |
Electronic Marketing |
3 |
| MKT 340 |
Services Marketing |
3 |
| MKT 345 |
Relationship Marketing |
3 |
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