Marketing is the critical driving force of any successful organization. In focusing on the satisfaction of customer needs, marketing is fundamental to an organization's overall strategy. Marketing is the study of how to facilitate exchanges between one business and another and between business and consumers. Key marketing activities include designing new offerings, modifying existing offerings, pricing, logistics, sales management, and gathering market information. These and other marketing activities are grounded on a foundation of understanding the customer -- who are they today and likely to be tomorrow, what do they want, how people decide what to buy, and what happens after people make a purchase.

Students in MBA with marketing specialization are given the skills to develop new product strategy, set prices, devise advertising policy, enhance distribution, and to stay on the cutting edge of trends such as the impact of the Internet. The marketing concentration prepares students for careers in areas such as consulting, brand management, market research, international marketing, and marketing of financial services.

Duration
The course can be completed within two years on a part-time basis and 18 months on a full-time basis.

Course Structure